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托福阅读背景材料:“姓氏效应”

  According to a new study, people whose surnamesstart with letters late in the alphabet may be thefastest to buy. What could possibly explain this weirdphenomenon, which the study authors dubbed "thelast-name effect"? The research didn't provide adefinitive reason, but the authors offer anintriguing theory.

  一项新的研究显示,姓氏首字母在字母表中位置越靠后的人在购物时做决定越快。研究人员将这种现象叫做“姓氏效应”。至于为什么会有这样奇怪的现象,该研究没有提供明确的解释,不过研究人员给出了一个比较有趣的理论。

  Since America's obsession with alphabetical order often forces the Z's to the back of the linein childhood, they suffer. They were always the last to get lunch in the cafeteria — sorry,Young, the other kids bought all the chocolate milk again — and had to beg for the teacher'sattention from the back of the classroom. So later in life, when the Z's — and even onetime Z'swho became A's through marriage — see an item they really like for sale or are offered a deal,they jump on it, afraid that supplies won't last.

  因为美国人一直热衷于按照字母顺序排队,所以姓氏字母靠后的人从小就开始遭受排在队尾的境遇。中午吃饭的时候,他们总是排在最后,轮到他们的时候,巧克力奶都卖光了;坐在教室后排的他们还得想办法吸引老师的注意。所以,长大以后,当这些总是排在队尾的人看到他们喜欢的东西或者合适的交易,他们会立马出手,生怕晚了就没了。